GOL Launches New Integrated Platform of Communication with the Financial Market

02 Jun 2010 [17:14h]     Bookmark and Share

  • Urlaub.digital

Company builds even stronger ties with investors through its
new platform which integrates social networks and traditional channels

São Paulo – GOL Linhas Aéreas Inteligentes S.A. (BM&FBovespa: GOLL4 e NYSE: GOL), the largest low-cost and low-fare airline in Latin America, announces its new financial communications platform, with the launch of a new investor relations portal which is totally integrated with the leading corporate social networks – LinkedIn, Facebook, Seeking Alpha – and its existing Twitter channel, which are in turn now fully integrated with the Company’s more traditional distribution channels, such as e-mail alerts, SMS (mobile phone), RSS and wire broadcasting.

„GOL is the first Brazilian company to launch an integrated financial market communication platform with such a complete interface with the market“, declared Leonardo Pereira, the Company’s Vice President and CFO.

GOL’s IR portal, available at www.voegol.com.br/ir, now has a friendlier interface and a new look. Browsing is quicker and the content has been improved with the inclusion of complete interactive and historical results, as well as historical traffic figures in excel. 

Social network accounts can be accessed through the IR site or directly at twitter.com/GOLinvest (Twitter), pt-br.facebook.com/people/Gol-Invest/100001016543278 (Facebook), linkedin.com/in/golinvest (LinkedIn) and seekingalpha.com/user/661914/profile (Seeking Alpha).

„GOL is an innovator in the airline industry and it could not be different in the communication with the market.  Navigating around the site has become easier even though the content is more complete. Up to now, GOL is one of the companies in Latin America to give live webcasts of its main presentations in international conferences promoted by financial institutions. It is details like these, plus our ample adherence to the social networks, that make all the difference in terms of market perception“, concluded Pereira. 

  • Palma.guide

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