The hotel company continues to seek alliances to increase competitiveness. The alliance involves two companies which are both leaders in Latin America in their respective industries
Palma de Mallorca – The Spanish hotel chain Sol Meliá, global leader in resort hotels and the leading chain in Latin America and the Caribbean, has announced an agreement to create a strategic alliance with Copa Airlines, considered the best airline in Central America, México and the Caribbean. The alliance involves joint marketing campaigns in the target markets of both companies as well as the coordination of both sales networks or the creation of special promotions to generate synergies between the airline and hotel company.
For Sol Meliá “a strategic sales alliance between the leading airline and biggest hotel chain in Latin America and the Caribbean will help deliver better service and travel experiences for our customers”. Copa Airlines considers the hospitality experience provided by Sol Meliá meets the expectations of its traditional customers that value the brand, the personalised service and presence in Latin America offered by the hotel chain.
A model airline
Copa Airlines started life in 1947 as Compañía Panameña de Aviación, and began its international expansion in the 1980s. In 1998 the company created a strategic alliance with Continental Airlines and changed its name to Copa Airlines. Since then it has seen permanent growth in the size of its fleet and the destinations it serves. The company has won numerous award and is highly respected by travellers. In 2004, 2005, 2006 and 2008 the company was named the best airline in Central America, México and the Caribbean.
Both companies see the agreement as a new strategy to improved sales efficiency and quality, currently of even greater importance given the impact of the crisis on the travel industry.
Picture: Carstino Delmonte/ Touristikpresse.net
